Legacy customer communications management systems (CCM) require IT to do the heavy lifting when it comes to building, editing, proofing, targeting, and testing customer communications.

This process frustrates communications teams at the best of times, but in times of crisis like the recent pandemic, it can create a fundamental business issue. 

To read more, please visit: https://www.messagepoint.com/can-your-ccm-system-support-your-crisis-communications-needs-12-questions-to-ask/