The Market Forces that hold the key to making global CCM sourcing a reality
February 10, 2020
Global sourcing has long been an established trend in the BPO industry, but it has yet to take hold in the CCM industry. The most obvious obstacles—unique requirements for how information is communicated to customers in individual markets, as well as different standards and perceptions of quality —can be overcome. The real, seemingly insurmountable barrier to global sourcing is compliance. Find out how the engines of change in the customer communications market today are laying the groundwork for a truly global sourcing solution of transactional and highly personalised marketing communications.
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